Digital solutions for real-world experience brands
We help experience-driven brands build better digital products - from hotels and wellness retreats to gyms, sports clubs, and membership-based services.
Having problems launching your digital initiatives or getting over technology bottlenecks?
Your current tech setup slows down progress
Internal teams are overloaded or too rigid
Legacy systems limit what’s possible
Digital is important, but not your core expertise
We do the heavy lifting to help you move from ideas to working solutions
We start by understanding your business, ideas, and operational reality - even if the vision is not fully structured yet.
Then we help you define the right approach, considering not only technical constraints, but also operational, organisational, and business limitations.
From there, we proactively drive the process delivering not only design and development, but also experienced project leadership, clear communication, and execution without excuses.
TRUSTED BY STARTUPS AND ENTERPRISES IN 16 COUNTRIES WORLDWIDE 🌍



They are a very agile organisation. Even when faced with complex problems finds solutions and presents realistic plans that it then sticks to.

Paweł Kaczyński
Innovation Manager - PHD Media
We are sincerely happy to have found Memory Squared. Their structured and professional way of handling a variety of projects felt to us like they were based around the corner.

Jesper Voois
Project Manager - Clear Timber Analytics
Memory Squared has provided us with strong specialists in product design and development. They're a proactive team that integrates smoothly and has strong organisational skills.

Chris Gibb
CEO - Iron Code
I’ve had experience working with development companies in European countries, and none of them has come close to the work Memory Squared has done.

Rafael Pedroso
Creative Lead - Digital Fans
They delivered new features as well as supported us in testing and bug fixing. They take care of the tasks immediately and are quick to react.

Joshua Sprey
CEO - Splash Games
Memory Squared has delivered all the functionalities we wanted. They've met deadlines and stayed on budget. Regarding feedback, they've been very flexible.

Nicole Rok
Head of Product - Go Autonomous
The app was completed on-time following our specifications. They seem to have a great rapport with UI, back-end and front-end developers all working together well.

Lewis Allison
CEO - UNA Watch
Memory Squared has gone above and beyond what we could ask for. They're very detail-oriented and do extensive testing to provide feedback.

Jeffrey Stevenson
Founder - Blue Mosaic
Their professionalism was evident as they invested considerable effort in comprehending our data tools, proposing innovative ideas to tackle challenges, and enhancing user flow and product functionality.

Syazana Lim
Head of Product - SSON Research & Analytics
Digital products built around real-world experiences
We design and build digital solutions for experience-driven brands, helping them improve customer engagement, operations, and retention.
Customer-facing mobile apps for bookings, memberships, classes, wellness journeys, and personalised experiences
Loyalty and membership platforms that increase retention and repeat visits
Digital engagement systems with gamification, challenges, and community features, as well as back office data analytics
Operations tools and automations that reduce manual work and improve efficiency including hardware integrations
Integrated digital ecosystems connecting CRMs, booking systems, access control, payments, and internal tools
Custom solutions and digital products tailored to your unique customer experience and business model
Ready to discuss your project?
We will be happy to get to know your ideas and consult on your project.
Why clients choose us
We understand experience-driven brands
We build solutions that feel like a natural extension of your service.
We bring strong engineering expertise
From integrations and automations to scalable platforms and mobile apps.
We’re easy to work with
Senior team, direct communication, fast decisions, and full ownership.
We work within your reality
We adapt to your systems, processes, and operational constraints.
ISO-compliant quality and data security
We provide enterprise level quality with startup-level speed.
Headquartered in the European Union
Your IP and data are handled securely in one place.
Our Portfolio
Across 10+ years, we’ve delivered successful products across a wide range of industries and markets - including our own in-house success stories. Below is a quick sneak peek, and we’re happy to dive deeper during a dedicated presentation.
Let's talk!
We would love to discuss your project, and share our experience. You can book a quick meeting below or just drop us a line at contact@memory2.co .
Frequently Asked Questions
What types of experience-driven brands do you work with?
We work with businesses that create ongoing customer experiences, including wellness brands, fitness operators, hospitality groups, leisure venues, members-only clubs, education providers, and other businesses where customer engagement and retention are critical to growth.
What kinds of digital products do you build?
We design and develop customer-facing mobile apps, membership and loyalty platforms, booking systems, digital engagement tools, operational software, and fully integrated digital ecosystems. Every solution is tailored to your business model, customer journey, and operational requirements.
Can you create a custom mobile app for our customers?
Yes. We design and build mobile apps that support bookings, memberships, classes, wellness journeys, personalized content, rewards programs, and customer communication. The user experience is designed around your brand and your customers' needs rather than relying on generic templates.
How can software help improve customer retention?
We create digital experiences that encourage customers to return more frequently and engage more deeply with your brand. This can include loyalty programs, memberships, personalized experiences, gamification, challenges, rewards, community features, and targeted engagement journeys.
Do you integrate with our existing systems?
Absolutely. We regularly integrate with CRMs, booking platforms, payment providers, access control systems, marketing tools, and internal business software. Our goal is to create a connected ecosystem where data flows seamlessly between systems.
Can you help automate our internal operations?
Yes. We build operational tools and automations that reduce manual administration, eliminate repetitive tasks, improve visibility, and help teams work more efficiently. This often results in lower operational costs, improved productivity, and a better customer experience
Does building a custom ERP for hotels make sense?
A custom ERP can make sense for hotels and hospitality businesses when operational processes, guest experiences, or business models go beyond what standard hospitality software can effectively support. While off-the-shelf systems often cover core functions such as reservations, billing, and room management, they may struggle to accommodate unique workflows, integrations, or customer engagement strategies.
The decision usually depends on whether the ERP is a source of competitive advantage. If your organization relies on highly customized operations, multiple business units, unique guest experiences, or extensive integrations with third-party systems, a custom solution may provide greater flexibility and long-term value. In many cases, a hybrid approach –combining proven industry platforms with custom-built modules and integrations– offers the best balance between efficiency, scalability, and investment.
What are good membership management systems?
The best membership management system depends on your business model, customer journey, and engagement goals. Many organizations start with established membership platforms that handle subscriptions, member databases, payments, and communications. These solutions can be effective when requirements are relatively standard and speed of implementation is important.
However, consumer brands, hospitality businesses, and experience-focused organizations often require more than basic membership functionality. Personalized rewards, tiered benefits, event access, mobile experiences, loyalty programmes, and customer engagement features may require customization or entirely bespoke solutions.
The most effective membership systems are those that fit seamlessly into the customer experience rather than operating as standalone administrative tools. Choosing the right solution should therefore start with customer needs and business objectives rather than software features alone.
How do you modernize old booking and CRM systems?
Modernizing legacy booking and CRM platforms starts with understanding both the technical landscape and the business processes they support. These systems are often deeply embedded within day-to-day operations, making a complete replacement risky and disruptive.
A phased approach is typically the most effective strategy. This may involve improving user interfaces, introducing APIs, integrating modern tools, migrating selected functionality, or gradually replacing outdated components while maintaining business continuity.
The goal is not simply to update technology but to improve the overall customer and employee experience. Modernization projects often focus on reducing operational friction, increasing automation, improving data accessibility, and enabling more personalized customer interactions across digital channels.
How do you design loyalty apps for consumer brands?
Successful loyalty applications are built around customer motivation rather than reward mechanics alone. The design process starts by understanding customer behaviours, brand values, and the actions the business wants to encourage.
Effective loyalty experiences often combine rewards, personalized offers, membership benefits, challenges, exclusive content, and seamless digital interactions. The mobile experience should make participation effortless while providing clear value to users at every stage of the customer journey.
From a design perspective, loyalty apps should feel like an extension of the brand experience rather than a standalone tool. By combining user research, behavioural insights, UX design, and data-driven personalization, brands can create loyalty products that strengthen engagement, increase retention, and build long-term customer relationships.
How do you ensure the solution fits our business?
Every project begins with discovery and strategy. We take time to understand your customers, operations, business objectives, and existing technology landscape before designing a solution. This ensures the final product delivers measurable business value while supporting long-term growth.
Ready to discuss your project?
We will be happy to get to know your ideas and consult on your project.

















